Buttondown forms are easy to build, and can drive newsletter subscriptions directly from your website. If you’re in need of a website, Framer is a sleek, no-code tool that can help you build one. By the end of this tutorial, you’ll know how to embed a subscription form for your newsletter in Framer.

Getting Started

Before we get going, make sure that you have:

  • A Framer site that’s up, running, and ready for new content
  • A Buttondown account (don’t be shy, sign up here!)

Connecting Buttondown to Framer

Retrieve your form

Our journey begins in the “Embedding & Sharing” section of your Buttondown settings. Select the “As a Form” tab to find HTML code for adding a subscription form. Copy this code and keep it in your back pocket—you’ll need it later!

A GIF showing how to copy and paste the form tag from Buttondown
A GIF showing how to copy and paste the form tag from Buttondown

Insert an "Embed" block

Mosey on over to your canvas in Framer. From here, click “Insert” and scroll through the dropdown menu until you arrive at “Utility.” Then click “Embed.”

A GIF showing how to find Framer's Embed block
A GIF showing how to find Framer's Embed block

Switch your "Embed" type to "HTML"

Click your newly embedded block, and glance over at the properties panel that pops up.

Accessing the properties panel
Accessing the properties panel

Scroll down to the “Embed” section and switch your “Embed” type to “HTML.”

Switching the embed type
Switching the embed type

Copy and paste your HTML form

Remember that code you put in your back pocket? Pull it back out and paste it into the HTML field.

Pasting in the Buttondown form
Pasting in the Buttondown form

You’ve done it! Your new Buttondown form should look a little something like this.


Going Above and Beyond

Add subscriber tags

As your subscriber base grows (congrats!), you may want to organize it by assigning tags to individual subscribers. These tags can be used to sort your subscriber base, as well as to send out targeted email blasts.

You can automatically add tags to any new subscribers by modifying the HMTL code you used to create your subscription form. All you have to do is add a new input tag that matches the following format.

<input type="radio" id="fettucine" name="tag" value="fettucine" />
<label for="fettucine">Fettucine Alfredo</label>

Here’s an example of how your HTML code might look with three new tag options.

<label for="email">Email</label>
<label for="email">What Is Your Favorite Pasta Dish?</label>
<br />
<input type="radio" id="Fettucine" name="tag" value="Fettucine" />
<label for="Fettucine">Fettucine Alfredo</label>
<input type="radio" id="Carbonara" name="tag" value="Carbonara" />
<label for="Carbonara">Spaghetti Carbonara</label>
<input type="radio" id="penne" name="tag" value="penner" />
<label for="penne">Penne alla Vodka</label><br />
<br />
<input type="hidden" value="1" name="embed" />
<input type="submit" value="Subscribe" />
<a href="" target="_blank">
Powered by Buttondown.

Here's what that code looks like when it's rendered.

An example form with tags
An example form with tags

Feel free to add as many tags as your heart desires. If you’re interested in learning more about tags, check out our doc on “Building your subscriber base.”

Customize your form

You may want to style your form so that it matches your website’s aesthetic—that’s all good! You can do that in Framer by referencing their “Creating Custom Forms” doc.